Monthly Archives: F Y

Marketing: how to make new with old?

Shreddies are breakfast cereals created in 1939 and sold in UK, Canada and New Zeland. In 2006, Hunter Somerville, a 26-year-old intern at Ogilvy & Mather, an ad agency in Toronto, Canada, had a brilliant idea to revitalize the product … Continue reading

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Franck MONNET

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Customer Service and Viral Marketing

The Belgian operator Mobistar was struck a few days ago by a viral marketing campain organized by unsatisfied users who complain about customer service. The dreadfully funny video was spread all around the world in a few days:

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Service client et marketing viral

L’opérateur belge de téléphonie Mobistar a récemment fait les frais d’une campagne de marketing viral sur internet organisée par des utilisateurs mécontents du service client. La vidéo est redoutablement drôle et elle a fait le tour du monde en quelques … Continue reading

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The Art of War

孫 子 兵 法 (Sūn Zǐ Bīng Fǎ) The Art of War by Sūn Zǐ Written during the VIth-IIth? centrury B.C. Please switch to French to read the translation by Father Amiot, in 1772.

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Business humor

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Visual Perception

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List Decoding of Algebraic Geometric Codes

PhD of University Paris VI (now UPMC Sorbonne University) Research carried out, between 1997 and 2001, at Project CODES (now SECRET) at l’INRIA, under the supervision of Pascale Charpin, Research Director at INRIA, Project CODES Director, and of Daniel Augot, … Continue reading

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Curves for Coding and Cryptography

In this elementary and introductory talk at INRIA‘s Junior Colloquium, we present the usual problems that occur in the theory of error-correcting codes and of cryptography. We show how the use of effective algebraic geometry over finite fields can help … Continue reading

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Building Algebraic-Geometric Codes with Magma

I this talk given at the 3rd European Congress of Mathematics (3ECM, Barcelona, Spain, July 2000), we illustrate how the computer algebra system MAGMA can be used for the implementation of sophisticated algorithms requiring many primitives in various branches of effective … Continue reading

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