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Holidays are over: the school year starts for Darth and his friends too
By the way, does this commercial really give a good image of the brand? A few holiday souvenirs by stormtrooper families: Images by Kristina Alexanderson.
Posted in Business, Humor
Tagged brand management, Marketing, star wars, stormtroopers, Volkswagen
1 Comment
Watch a supernova with binoculars (Ursa Major, September 9th 2011)
Discovery, at Palomar Telescope (San Diego, CA, USA), of the closest (type 1) supernova found in the past 25 years. It is “only” 21 million light-years away, in the Pinwheel Galaxy. To locate it, take the last two stars in … Continue reading
Stuxnet & sons: anatomy of computer viruses that can destroy plants
Stuxnet is a very sophisticated virus, famous for having destroyed nuclear installations in Iran. Variants are now being developed. They can attack, as Stuxnet did, so called “SCADA” (Supervisory Control And Data Acquisition) IT systems, which are used to monitor, … Continue reading
Global pandemics management
The following video, recorded in 2006, predicts somehow the H1N1 flu pandemics of 2009 and warns us about the risk of H5N1 avian flu, which is still high, according to a recent declaration of the FAO. According to Larry Brilliant, … Continue reading
Brand management: love, emotion and…chicken
The ad is beautiful and emotional (the first few seconds spoil it a bit, though). A nice try to build a strong relationship with the brand and increase lifetime customer value:
You don’t need a process to tie your shoes… Do you?
How detailed should be a process model, a procedure, an operations manual? To that question, I have often answered: “you need to describe things sufficiently to be useful for the process actors and stop when there is no ambiguity left … Continue reading
Posted in Business
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