Business

Introduction

You may visit my Linkedin page, as well as the website of Will Strategy Consulting and our Twitter account (@WillStrategy).

A few useful pages for business culture:

… and a page to avoid taking oneself too seriously.

Articles

Battling pseudo-science in healthcare and pharma industries
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Ben Goldacre is a medical doctor, author and humorous speaker who fights pseudo-science, especially in healthcare and pharma industries:

The Laugh Institute
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Sorry, this entry is only available in Français.

Sincere chairwoman
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Sorry, this entry is only available in Français.

Christian the winner
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Sorry, this entry is only available in Français.

Holidays are over: the school year starts for Darth and his friends too
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By the way, does this commercial really give a good image of the brand? A few holiday souvenirs by stormtrooper families: Images by Kristina Alexanderson.

Stuxnet & sons: anatomy of computer viruses that can destroy plants
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Stuxnet is a very sophisticated virus, famous for having destroyed nuclear installations in Iran. Variants are now being developed. They can attack, as Stuxnet did, so called “SCADA” (Supervisory Control And Data Acquisition) IT systems, which are used to monitor, … Continue reading →

Smart mob: an mp3 experiment
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History of transactions
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More here.

Brand management: love, emotion and…chicken
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The ad is beautiful and emotional (the first few seconds spoil it a bit, though). A nice try to build a strong relationship with the brand and increase lifetime customer value:

You don’t need a process to tie your shoes… Do you?
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How detailed should be a process model, a procedure, an operations manual? To that question, I have often answered: “you need to describe things sufficiently to be useful for the process actors and stop when there is no ambiguity left … Continue reading →

The history of email
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Discover the history of email: More on this site.

Evolution and use of social media (and their dark side)
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This first map that describe the ‘evolution of social media: The following map is a social media buzz analysis during the MTV Video Music Awards in 2011 that illustrates the social media phenomenon: The last map shows what is going … Continue reading →

How complex systems appear
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In a city such as New York alone, there are more than 10 billion distinct products or services being traded. How such a complex system can work? The story of the Universe in 17 minutes, to understand how complex systems … Continue reading →

Leadership & Citizenship
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Lots of people have trouble seeing themselves as leaders and may not believe it is possible to make a difference in their community. Movies send us wrong messages about being “the chosen one”, whereas leadership has to come from within. … Continue reading →

Digital Marketing Special Prize
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A hunter shoots(?) a bear: NB : the video is really interactive, you need to select a choice at the end.

Marketing: how to make new with old?
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Shreddies are breakfast cereals created in 1939 and sold in UK, Canada and New Zeland. In 2006, Hunter Somerville, a 26-year-old intern at Ogilvy & Mather, an ad agency in Toronto, Canada, had a brilliant idea to revitalize the product … Continue reading →

Customer Service and Viral Marketing
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The Belgian operator Mobistar was struck a few days ago by a viral marketing campain organized by unsatisfied users who complain about customer service. The dreadfully funny video was spread all around the world in a few days:

The Art of War
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孫 子 兵 法 (Sūn Zǐ Bīng Fǎ) The Art of War by Sūn Zǐ Written during the VIth-IIth? centrury B.C. Please switch to French to read the translation by Father Amiot, in 1772.

Business humor
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Sorry, this entry is only available in Français.