The Rebellion strikes back: Volkswagen’s double-edged lightsaber

In this post, I wondered whether using Darth Vador as a promoter of the brand would give a good image to Volkswagen. It seems that their choice was a double-edged sword, used by Greenpeace in this video.

Volkswagen : le côté obscur from Greenpeace France on Vimeo.

Leave a Reply

Your email address will not be published. Required fields are marked *