In this post, I wondered whether using Darth Vador as a promoter of the brand would give a good image to Volkswagen. It seems that their choice was a double-edged sword, used by Greenpeace in this video.
“The Internet is showing us what it thinks we want to see, but not necessarily what we need to see”, Eli Pariser du Roosevelt Institute:
The ad is beautiful and emotional (the first few seconds spoil it a bit, though). A nice try to build a strong relationship with the brand and increase lifetime customer value:
A hunter shoots(?) a bear:
NB : the video is really interactive, you need to select a choice at the end.
Shreddies are breakfast cereals created in 1939 and sold in UK, Canada and New Zeland. In 2006, Hunter Somerville, a 26-year-old intern at Ogilvy & Mather, an ad agency in Toronto, Canada, had a brilliant idea to revitalize the product overnight, without changing it:
After the square cereals, then the “diamond” cereals, Shreddies also launched the “limited edition combo pack” :
The Belgian operator Mobistar was struck a few days ago by a viral marketing campain organized by unsatisfied users who complain about customer service. The dreadfully funny video was spread all around the world in a few days:
L’opérateur belge de téléphonie Mobistar a récemment fait les frais d’une campagne de marketing viral sur internet organisée par des utilisateurs mécontents du service client. La vidéo est redoutablement drôle et elle a fait le tour du monde en quelques jours: