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Lancelot PECQUET

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Lancelot PECQUET

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Tag Archives: star wars

Death star destruction: an inside job?

Posted on Tuesday March 19th, 2013 by lancelot
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Posted in Humor | Tagged star wars | Leave a reply

The Rebellion strikes back: Volkswagen’s double-edged lightsaber

Posted on Thursday August 2nd, 2012 by lancelot
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In this post, I wondered whether using Darth Vador as a promoter of the brand would give a good image to Volkswagen. It seems that their choice was a double-edged sword, used by Greenpeace in this video.

Volkswagen : le côté obscur from Greenpeace France on Vimeo.

Posted in Business, Humor | Tagged brand, Marketing, marque, star wars | Leave a reply

Holidays are over: the school year starts for Darth and his friends too

Posted on Wednesday September 7th, 2011 by lancelot
1

By the way, does this commercial really give a good image of the brand? (see the answer here).

A few holiday souvenirs by stormtrooper families:









Images by Kristina Alexanderson.

Posted in Business, Humor | Tagged brand management, Marketing, star wars, stormtroopers, Volkswagen | 1 Reply
Lancelot PECQUET > star wars

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Recent posts

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  • The important thing is not what they make of us…
  • Death star destruction: an inside job?
  • Meeting and mating of ideas
  • The Shakespeare Programming Language
  • The Rebellion strikes back: Volkswagen’s double-edged lightsaber
  • How to miss a few billion dollar opportunity

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